Skip to main content
Scott's Blog

Your Business Doesn’t Have Time for Noise

By September 18, 2023September 24th, 2023No Comments

Hi All,

Here’s my daily newsletter navigating the crossroads of business, growth, and life.

If you enjoyed this piece….

  1. Subscribe to my DAILY SHORT newsletter or my WEEKLY LONG newsletter in your inbox.
  2. Connect with me on Twitter or YouTube.
  3. Join our free slack community.

You’re in business to make money. Every ticking second is money flowing in or out. Time wasted on noise? It’s flushing potential earnings down the drain.

Cut the crap.

In this hyper-connected era, noise comes from all directions: useless metrics, social media frenzy, office politics.

Noise is the endless stream of emails that add zero value to your bottom line. Noise is the meetings that could have been an email.

It’s high time you put on your noise-cancelling headphones.

Get down to brass tacks.

Your business needs a signal.

What’s a signal? It’s not a buzzword; it’s action, solid data that nudges your business forward inch by inch.

Stop discussing KPIs and OKRs in boardrooms plastered with charts and graphs.

Get out there and engage with your real stakeholders – your customers.

Here’s a thought: What if, instead of another meeting about metrics, you speak to your customers? Real conversations, real feedback.

Listen to the market, not the marketing guru selling dreams and high-priced courses.

In the thick of noise, remember Henry Ford. A man who listened to the gaps in the market, not the noise of the crowd.

Be more Ford.

Streamline your operations, snipe out activities that aren’t bringing in the green.

Are your efforts translating to numbers on the balance sheet? No?

Then it’s noise. Ditch it.

Your business is not a playground. It’s a battleground.

Every decision should be a bullet aimed at increasing revenue, expanding market share, building a formidable brand.

The rest? Distractions. Roadblocks. Noise.

Here are 3 ways to tune out distractions and hone in on what counts:

1/ Identify Key Revenue Drivers

• Sit down and pinpoint the 3-5 activities that directly impact your bottom line.

• Sales calls, R&D projects, marketing campaigns – these are your profit engines.

• Give them nonstop fuel.

2/ Ruthlessly Prioritize

• Everything else is noise.

• Decline non-essential meetings, automate repetitive tasks, and delegate everything not tied to your key drivers.

• Alignment and clarity create momentum.

3/ Obsess Over Customers

• Revenue comes from delighted customers, period.

• Spend time engaging directly with them through surveys, interviews and ride-alongs.

• Listen to their pain points and feedback. Let that be your guiding signal.

At the end of the day, complexity is the enemy.

Here’s your game plan:

  1. Identify your money-making activities.
  2. Focus your energy there. Laser focus.
  3. Rinse and repeat.

Chase the signal, the rest is just interference.

Remember this mantra. Live by it.

In the race to profit, let the signal be your North Star. The noise? Leave it in the dust.


More posts by

Leave a Reply

Skip to content