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Why Diversity, Equity, and Inclusion is The Future of Business Success

By April 17, 2023No Comments

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Why Diversity, Equity, and Inclusion is The Future of Business Success

It’s not always easy to accept, but if you’re aiming for lasting success in business, simply accumulating wealth shouldn’t be your sole focus. Instead, adopt a comprehensive perspective that goes beyond monetary gains.

This entails not just looking at your financial performance, but also understanding the social impact your business has on employees, customers, and the wider community. One essential element of this well-rounded approach is embracing Diversity, Equity, and Inclusion (DEI) in all aspects of your business.

The world around us is rapidly evolving into a more diverse and interconnected place, regardless of our personal opinions. Companies that acknowledge and celebrate this diversity are better prepared for long-term success, while those that overlook it risk falling behind.

Recently, I had a captivating conversation with Mia Mends, CEO of Impact Ventures, who enlightened me on the importance of DEI. Her insights have motivated me to delve deeper into the subject for this week’s newsletter. I firmly believe it’s crucial for all businesses to learn about DEI and implement it as soon as possible.

So, grab a pen and paper, because there’s a wealth of knowledge to absorb in this week’s edition. Let’s dive in!

What is Diversity, Equity, and Inclusion

At its core, DEI is about creating an environment where everyone is respected and valued, regardless of their background, gender, race, ethnicity, or any other factor.

In other words, it’s about creating a level playing field for all employees.

This means that every employee, regardless of their personal identity, has the opportunity to reach their full potential and contribute to the success of the business.

Let’s break it down even further:

Diversity: This refers to the differences among individuals, including race, ethnicity, gender, sexual orientation, age, religion, and abilities. It recognizes that everyone has unique experiences, perspectives, and skills to bring to the table.

When you have a team that represents a wide range of backgrounds and perspectives, you open yourself up to a world of innovative ideas and smarter decision-making.

Equity: This is about ensuring that everyone has equal opportunities to succeed and grow within the company, regardless of their background. This means providing equal access to resources, opportunities, and recognition for all employees.

When you’ve got equity as a core value in your workplace, this will close the gaps in opportunities for everyone and you’ll see a culture of diversity and inclusiveness blossom before your eyes.

Inclusion: This is about creating a workplace where everyone feels welcomed, accepted, and heard. When employees feel included, they are more likely to be engaged, productive, and committed to the success of the company.

When you appreciate and celebrate the differences in your employees, you’ll unleash a wave of creativity and innovation that will take your business to new heights.

A Quick History of DEI

To better understand where we’re headed, first, we need to know where we came from. DEI has been around for a while now, but it’s really come into the spotlight in recent years.

Back in the ‘60s and ’70s, the Civil Rights Movement and Women’s Liberation Movement brought attention to the need for equal rights and opportunities for all races and genders. This sparked an increase in diversity in the workplace and laws and policies to promote equal treatment.

Fast forward to the 90s and 2000s, the conversation around DEI expanded to include a wider range of identities, like sexual orientation, religion, and disabilities.

Companies quickly realized that having a diverse and inclusive workplace wasn’t just the right thing to do, it was good for business too.

Nowadays, DEI is a hot topic and a top priority for many companies.

Thanks to the rise of social media and a growing emphasis on corporate social responsibility, companies are recognizing their role in creating a more inclusive society.

And with movements like Black Lives Matter and the ongoing conversation about systemic racism, the importance of DEI is only growing stronger every year.

Why DEI Matters

DEI is not just a feel-good buzzword, it’s a critical component for a business to thrive.

When you create an environment where everyone feels valued and included, amazing things can happen. Your employees will feel more motivated and engaged in their work, leading to increased productivity and creativity.

This positive atmosphere of trust and respect also encourages collaboration and fosters an environment of innovation. All of these elements combined can result in greater success for your business.

And that’s not all – there are plenty more reasons why DEI should be a top priority for you in your business.

Fairness and Equity

First and foremost, a diverse and inclusive workplace is essential for creating a fair and equitable culture. It ensures that everyone has equal opportunities to succeed and grow, regardless of their background or identity.

By prioritizing DEI, companies can help to close the gaps in opportunities and outcomes and create a more level playing field for all employees.


Secondly, DEI drives innovation and improves decision-making. A diverse workplace brings a variety of perspectives, experiences, and skills to the table, leading to new and creative solutions to problems.

By tapping into the power of diversity, you can make sure you always stay on the cutting edge of innovation in your field.

Retain Talent

Thirdly, DEI is amazing in helping you attract and retain top talent.

When a company prioritizes DEI, it creates a work environment where everyone feels included and appreciated for their unique contributions. This leads to happy and motivated employees who are more likely to stay with the company for the long haul.

Having happy and motivated employees help companies attract more talented employees to join their cause.

Trust and Credibility

Lastly, when a company prioritizes DEI, they show their commitment to fairness and inclusivity, which is crucial in today’s world.

This sends a positive message to customers, employees, and other stakeholders, which can help build trust and credibility with them.

Having a good reputation and a loyal customer base can only lead to greater success for the business. So, it’s clear that DEI is not just a nice-to-have, it’s a must-have for any company looking to thrive in today’s market.

How to Promote DEI 

As we all know, words are just words, and without any action behind them, they don’t mean much. So it’s important to actually put in the work to make DEI a reality in your workplace.

Here’s how you can get started:

1. Lead By Example

Leading by example is one of the most powerful ways to promote DEI in your workplace. By showing your employees what you expect, you’ll inspire them to follow your lead.

This means going the extra mile to find and hire diverse candidates, making sure all employees feel welcomed, and giving everyone equal opportunities to succeed. It’s important to talk about your commitment to DEI, but it’s even more important to live and breathe it every day.

And by setting the tone and leading by example, you’ll create a workplace culture that truly values and celebrates diversity.

This could mean engaging with employees from different backgrounds, actively listening to their perspectives and experiences, and working to create a more equitable workplace.

Leading by example is also about being accountable for your actions and recognizing your own biases, and making a conscious effort to overcome them.

By doing so, you’ll not only build a more diverse and inclusive workplace, but you’ll also demonstrate to your employees that DEI is a priority for your business.

2. Invest in Training

Investing in training is another must if you want to promote DEI in your workplace.

By educating your employees about the importance of diversity, equity, and inclusion, you’ll help to create a culture of understanding and respect.

This training could cover a wide range of topics, such as unconscious bias, microaggressions, and allyship, and it can help employees to develop the skills they need to be effective advocates for DEI.

This can take many forms – from in-person workshops where your team can bond and engage in discussions, to online resources like videos, webinars, and e-courses.

Having a mix of learning methods will make it easier for everyone to get involved and learn something new. And by offering these resources, you’re letting your employees know that you care about their growth and that you’re committed to creating a more inclusive workplace.

But remember, DEI is not just about training. It’s a continuous journey that involves a lot of effort and dedication. But, by starting with employee training, you’re laying the foundation for a more diverse and respectful work environment for everyone.

3. Diversify Your Hiring Process

Have you ever stopped to think about why your pool of job applicants doesn’t reflect the diversity of your community or customers? Chances are, there might be some hidden biases or obstacles in your hiring process that are blocking diversity.

So, the first step here is to take a good, hard look at your recruitment and hiring practices.

Ask yourself questions like

“Are our job postings written in a way that excludes certain groups?”

“Are our job interviews held in convenient locations for everyone?”

“Are we doing enough to reach out to underrepresented communities?

Once you’ve identified these barriers, it’s time to take action.

You can start by making your job postings more inclusive, reaching out to diverse communities, or partnering with organizations that promote diversity. It’s all about breaking down those barriers and making sure everyone has a fair shot at the job.

It’s also important to diversify your hiring team, as this can help to ensure that a range of perspectives are considered when making hiring decisions. Consider seeking out candidates from diverse backgrounds for key roles within your organization, such as HR or talent acquisition.

And don’t forget about the power of tech in advancing DEI in your hiring process.

There’s a whole world of tools and platforms out there to help you make your recruitment and hiring fair and bias-free. Plus, they’ll help you keep track of your progress so you can see the effects of your efforts and make any tweaks if needed.

4. Foster an Inclusive Culture

Making your workplace a welcoming and inclusive environment for everyone is a big part of promoting DEI. This starts with making sure employees feel valued and respected, no matter who they are.

One way to do this is by having open and honest conversations about DEI and what it means to different people. Give your team a chance to share their thoughts and experiences, and create opportunities for everyone to learn from each other.

Another important step is to deal with any instances of bias or discrimination head-on. You can do this by providing training to help employees recognize and address these issues, or setting up a system where people can report incidents.

Another key aspect of fostering an inclusive culture is providing equal opportunities for all employees to succeed and advance within the company.

This means removing any barriers to progression, such as unconscious bias in performance evaluations, or a lack of sponsorship or mentorship for underrepresented groups.

And don’t forget to show some love for the diverse individuals in your workplace!

This can include showcasing the achievements of underrepresented groups, giving a shoutout to diverse employees in company updates, or starting up employee groups that focus on DEI.

By celebrating diversity, you’re sending a message that everyone’s contributions are valued and appreciated.

5. Measure and Track Progress:

Measuring and tracking progress is essential for you to make sure that your DEI efforts are having the desired impact. Without data, it can be difficult to know whether your initiatives are actually making a difference. It’s also the only way to truly identify areas for improvement.

There are a number of ways to measure progress in promoting DEI, including:

Diversity metrics: Track the diversity of your workforce and leadership team, including representation of different races, genders, and other identities.

Employee engagement surveys: Ask employees about their experiences in the workplace, including their perceptions of inclusivity, and use this information to inform your DEI initiatives.

Incident reporting: Track incidents of bias or discrimination in the workplace and monitor trends over time.

Hiring and promotion data: Monitor the diversity of your candidate pools, as well as the diversity of those who are hired and promoted, to ensure that everyone has an equal opportunity for success.


So as you can see now, DEI is no longer a nice-to-have, it’s a must-have.

By understanding the importance and taking real steps to promote DEI in your workplace, you’ll not only create a more positive and productive work environment, but you’ll also set your company up for long-term success.

So, get out there and make DEI a priority in your business!

If you want to learn more about this topic, definitely check out my full conversation with Mia, as she is an expert on this!

That’s it for this week, thanks for reading!

I’ll be back next week with more success stories.

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Reply to this email or tweet at me @ScottDClary and I’ll do my best to get back to everyone!

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