What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO:
| SEO | SEO 2.0 |
| Link building as in manually adding them by submitting static websites to directories, link exchange, paying for links | Earning links by blogging, outstanding content, establishing relationships |
| Optimization for search engines. Example: Repetitive page titles focusing solely on keywords | Optimization for people. Example: Enticing post headlines |
| Competition: You compete with others to be #1 in Google | Cooperation: You cooperate with each other sharing fellow bloggers’ posts on social media, you link out to them |
| Barter: You give me a link and only then I will give you one | Giving: I link you regardless whether you link back, but in most cases you will, more than once |
| Hiding: We’re not practicing SEO, we can’t show our client list publicly, generic SEO company, NDA | Being open: Welcome our new client, we are proud to work together with them, Rand Fishkin, Brian Dean, see the case study |
| keywords | context |
| optimization for links, rankings and traffic | optimization for visitors and engagement of real people |
| clicks, page views, visits | conversions, ROI, branding, customer retention |
| promotion | popularization |
| Main traffic sources: Google, Yahoo, MSN | Main traffic sources: Google, Facebook, Pinterest, communities, blogs, direct traffic |
| one way communication | dialog, conversation |
| top down, corporations and old media decide what succeeds | bottom up, wisdom of crowds determines true popularity via participation |
| undemocratic, who pays most is on top | democratic, who responds to popular demand succeeds |
| 50% automated, half of the SEO tasks can be done by SEO software | 10% automated, most SEO 2.0 tasks are about content and interaction |
| technocratic (as in measuring traffic) | emotional (as in nourishing brand evangelists) |
Also check out these 11 SEO 2.0 examples and the 7 pillars of SEO 2.0!
You don’t recognize the “SEO 2.0” moniker? No problem. Most people nowadays refer to it as “social SEO”.
At the end of the day modern social SEO is about Sharing, Engagement, Outreach in case you still wonder.
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