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Success Story Podcast

Joe De Sena – Founder and CEO of Spartan | The Spartan Mindset

By February 23, 2024March 29th, 2024No Comments

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About The Guest

Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.

De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.

A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.

Talking Points

  • 00:00 — Introduction
  • 02:18 — Military — A Must for Everyone?
  • 05:34 — Fitness Decline in the US
  • 11:40 — Joe’s Fitness Journey
  • 17:58 — Decade of Racing Insights
  • 19:45 — Sponsor: The Hustle Daily Show
  • 20:29 — Spartan Race Recruitment
  • 27:40 — Simplifying Health Goals
  • 35:35 — Building a Personal Brand
  • 38:02 — Pandemic’s Impact on Brand Building
  • 40:44 — Evolving Through Challenges
  • 42:22 — What’s Next for Joe De Sena?
  • 44:15 — Advice to 20-Year-Old Self
  • 44:31 — Connect with Joe Online
  • 47:23 — Defining Success

Show Links

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What is the Success Story Podcast?

On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

The podcast is hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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