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Success Story Podcast

Ciera Rogers – Fashion Designer & Founder of BABES | The Outsider Advantage

By July 7, 2024No Comments

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Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.

Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.

Talking Points

  • 00:00 — Intro
  • 01:49 — What’s an ‘Outsider’?
  • 04:19 — Ciera’s Journey
  • 06:37 — Embracing Entrepreneurship After Failures
  • 13:06 — Birth of ‘BABES’
  • 13:55 — Dangers of Overthinking
  • 15:18 — Quit or Persist?
  • 17:08 — Starting in a Competitive Market
  • 19:53 — Instagram Business in 2024
  • 23:12 — Capturing Attention
  • 24:18 — Selling Confidence
  • 25:22 — Attention-Grabbing Tips
  • 28:35 — Professional Trauma
  • 30:43 — Sponsor: My First Million Podcast
  • 31:40 — Outsider Advantage
  • 32:28 — Niche Domination
  • 43:33 — Toxic Business Practices & Imposter Syndrome
  • 48:21 — Managing Fight or Flight Responses
  • 50:14 — Personal Branding & Book Plans
  • 51:44 — Purpose of Ciera’s Book
  • 56:21 — Connect with Ciera
  • 56:29 — Advice to Younger Self
  • 58:04 — Wisdom for Overcoming Adversity
  • 59:00 — Defining Success

Show Links

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What is the Success Story Podcast?

On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

The podcast is hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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