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How to Create a Sales Plan: Template + Examples

Guest Post By Meredith Hart Do you have a sales plan? Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans -- whether for their business, department, or team. You must know where you're going before you can hit your key targets, and from there, you must break down the strategies and tactics you'll use to do it.…
December 6, 2020

The Sales Email Template That Won 16 New B2B Customers

Guest Post By Aaron Ross, Jason Lemkin, and Heather R. Morgan What's the difference between the sales email no one opens and responds to and the one that generates dozens of new customers?Is it the subject line? The length? The way the copy is written? Or the ideas contained in the content? The answer is a combination of all of the above.…
December 4, 2020

How 8 Brands Mastered Marketing and Sales Alignment

Guest Post By Caroline Forsey I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals,…
November 29, 2020

The Ultimate Guide to Sales Scripts (With Examples)

Guest Post By Michael Halper Many salespeople believe they won’t sound good if they read from a sales script. While I agree you should never read from a script when selling, a sales script can greatly improve your results by preparing you with the best questions and lines to say and ask. First, let’s walk through the sales script creation process. You…
November 18, 2020

B2B Marketing Trends For More Leads And Sales In 2021

Guest Post By Gabrielle Wright 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace your competition. Our 2021 B2B marketing trends summarises the key tactics you can look to…
November 16, 2020

How to Define, Calculate, and Improve Sales Win Rate According to the HubSpot Sales Team

Of the many sales metrics that businesses track, none is scrutinized more closely than the prized win rate.When a company has clearly defined win rate criteria, calculates its win rate frequently, and takes insight-based action to improve win rate, it is setting itself up to turn a higher percentage of prospects into customers.Before we get to a few tips for improving win…
November 9, 2020

Boost B2B Sales on LinkedIn with Inbound Marketing

In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. Just an exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads. Step 1: Define…
June 20, 2020
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