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Landing Page Optimization: 8 Tips to Keep in Mind for Better Conversion Rates

An excellent landing page can do wonders for your business.  However, it takes more than just choosing the right colors and background images to convince prospective customers to take action. This includes providing you the information you need in exchange for something. That's because most users have extremely short attention spans but with unlimited choices. That's why your landing pages…
ScottDClary.com
August 31, 2021
Sales

5 Tips On CRO for eCommerce Sites

Conversion rate optimization (CRO) is the process of ensuring that your eCommerce site gets more sales. The recommendations below won't drive more traffic to your eCommerce site, but they will help you leverage the current traffic by improving the engagement of your visitors, so that they actually become viable leads and make a purchase. Make 'About Us' page about the…
ScottDClary.com
July 31, 2021
Sales

$400k Closed in 30 Days. Cold Email is not Dead.

Cold email is not dead. Let me repeat myself. Cold email is not dead. Today we’re going to break down a strategy that Alex Berman, founder of X27, used to close over 400k in new business for his agency, in under 30 days. I got the inspiration for this case study from a podcast I was listening to, so make…
ScottDClary.com
May 5, 2021
Sales

Go To Where Your Customers Are: How Dell Increased Revenue By $256K A Week

Whenever I write scaling or growth case studies, I usually find myself writing about high growth, venture backed startups. We tend to focus on companies that do things differently, and differentiate themselves and innovate by means of blitz scaling, growth hacking and agility. However, it would be ignorant to not look at corporate giants. They, too, innovate at times, and…
ScottDClary.com
April 22, 2021
Sales

How Michael Bloomberg Sold His First Terminal

When we think about sales, we generally don’t think of Michael Bloomberg. And when we think of Michael Bloomberg (MB), we may think of money, we may think of him being the ex-mayor of New York, a democratic candidate in the 2020 election or a billionaire with a net worth of roughly $69 billion, but we don’t all think of…
ScottDClary.com
April 10, 2021
Sales

The Morning Brew Sales Strategy

Morning brew is one of the fastest growing business newsletters started by co-founders Alex Lieberman and Austin Rief, from a dorm room at the University of Michigan in 2015 as a hobby — first as a means of engaging other students, then locals, and then a few years later around 2.5 million modern business leaders (MBL), eventually being purchased by Business Insider…
ScottDClary.com
April 5, 2021
Sales

Sales Strategies, Initiatives, & Templates to Plan Your Quarter

Guest Post By Allie Decker For access to all Hubspot resources and free CRM access for life, click this link (aff link).? https://hubs.to/Z2szD A strong sales strategy plan creates the foundation for a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful,…
ScottDClary.com
April 5, 2021
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