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Global Social Media Research Summary 2021

Guest Post By Dave Chaffey Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with different demographics and they’re still evolving. Research by Global WebIndex that we reference in this article shows that globally, 53.6% of the world’s population…
ScottDClary.com
April 9, 2021
Marketing

Niche Keyword Research for Small Businesses Using Free Tools

Guest Post By Tad Chef Let’s face it! You’re not the owner of Amazon, Google or Wikipedia! Not even close! As a freelancer or small business you most probably optimize for a niche audience. Your website can’t compete with the behemoths of the Web! Keyword research for SEO is difficult enough by now but finding a niche is even harder.…
ScottDClary.com
April 22, 2021
Marketing

Essential LinkedIn Content Techniques to Mesmerize Your Audience

Guest Post By John Desyllas This is an article on LinkedIn content techniques by John Desyllas of Moosend. I added some text formatting here and there. Nothing substantial. A little less than two decades have passed since LinkedIn’s launch in 2003 and the social media platform now has over 660 million users in more than 200 countries. It has evolved…
ScottDClary.com
April 22, 2021
Marketing

How to Get Backlinks and Engagement on Social Media Effortlessly [Examples]

When it comes to spreading the word online search is still the most significant way to get traffic for most websites. By search I mean mostly Google. To get ranked high on Google you need backlinks. Sure, there are many excellent alternatives — I prefer Ecosia and DuckDuckGo personally — but overall Google dominates the search market in a monopolistic way when it comes…
ScottDClary.com
March 30, 2021
Marketing

How To Use Instagram Marketing? Influencers Can Promote Your Business!

Guest Post By Tad Chef How to use Instagram marketing for your business? You may be tempted to simply join the site and create content for it. Big mistake! Influencers can promote your business much more effectively. Let’s start at the beginning though: When a colleague asked on Twitter who has written a brilliant Instagram marketing guide my willingness to…
ScottDClary.com
March 21, 2021
Marketing

Which CX Metrics To Add To Your Marketing KPIs

Guest Post By Mark D. Hall Metrics are your marketing scorecard, which is why you need to ensure you're tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at…
ScottDClary.com
August 2, 2020
Marketing

Digital Marketing Training to Future-Proof Your Career

Guest Post By Lyndon Baker When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that have become obsolete as technology changes and improves. But, what does future-proof mean in the context of digital marketing training for work and…
ScottDClary.com
March 1, 2021
Marketing

7 Examples of Influencer Marketing on YouTube

Guest Post By Martina Bretous This post is originally posted on Hubspot, and was reposted with permission. For access to all Hubspot resources and free CRM access for life (with up to 10,000 contacts), click this link (aff link).? https://hubs.to/Z2szD In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels.…
ScottDClary.com
February 22, 2021
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