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How Automation Will Save Your Business in 2021

Guest Post By Eleanor Hecks Maybe your company is at the point where automating some processes seems attractive, but you’re still unsure of the specific benefits that would likely come from it. Alternatively, perhaps you’re fully on board with automation but don’t know the best ways to implement it. Here are some likely ways that automation could save your business…
ScottDClary.com
May 9, 2021
Marketing

Trends That Will Revolutionize Business Process Management

There’s been a lot of talk recently about a seismic shift in the landscape of business process management (BPM). Digital technology has revolutionized BPM so much that some are even calling it a rebirth. This is to be expected with modern API infrastructure being more flexible and serving as a base for cloud-based BPM solutions with AI enhancement. Yes, there’s a lot…
ScottDClary.com
April 17, 2021
Marketing

How Airbnb Hacked Craigslist For Viral Growth

Not only did they completely revolutionize and redefine travel as we know it, Airbnb was one of the first ever true “Unicorns”, achieving a billion dollar plus evaluation. They definitely haven’t slowed down over the years, surpassing over 1b in quarterly revenue, with an evaluation of over 35b, they are nothing short of impressive. It's not a surprise that startups…
ScottDClary.com
April 15, 2021
Marketing

7 Powerful Ways to Use Psychology in Digital Marketing

It is no secret — we are already in a digital world where survival is only for the online-literate. This applies in most areas, including schooling, social events and gatherings, businesses, and other formal forums. There is presently more need to engage in tactful digital planning for your teams and businesses if at all you are to arrive at your ROI. Moreover,…
ScottDClary.com
March 30, 2021
Marketing

The Best of B2B Marketing Content: 10 Examples

Guest Post By Meghan Keaney Anderson For access to all Hubspot resources and free CRM access for life, click this link (aff link).? https://hubs.to/Z2szD Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we…
ScottDClary.com
March 22, 2021
Marketing

How Do You Compare? 2021 Average Email Open Rates, Clickthrough Rates, And Marketing Statistics Compilation

Guest Post By Dave Chaffey Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That’s what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries. Fortunately,…
ScottDClary.com
March 26, 2021
Marketing

10 Reasons You Need A Digital Marketing Strategy In 2021

Guest Post By Dave Chaffey Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to support digital transformation and company growth, and engage their audiences effectively online.…
ScottDClary.com
April 19, 2021
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