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How to Create Content in Boring Industries?

Guest Post By Porter Gale Does content marketing work for dull industries? Well, content marketing works in every area if done right. Don’t let misconceptions stop you from creating an effective content strategy. Content works wonders whether it’s an industry that gives you an adrenaline rush or something with no sudden reaction. You just have to be creative enough to catch…
ScottDClary.com
October 4, 2021
Marketing

How Grab Became The Super App Of Southeast Asia

In the last few years, Southeast Asia has seen a rapid increase in ride-sharing apps. One of these companies is Grab (@grabsg). This company saw an opportunity and took it by storm, quickly becoming one of the most successful startups in history. Grab even beat Uber as the top ride-sharing app in Southeast Asia and has gone beyond being a…
ScottDClary.com
October 4, 2021
Marketing

The Theranos Startup Story: From $9 Billion to $0 With Criminal Charges

The dramatic improvements in medicine over the past hundred years have been one of the most defining factors of modern civilization. What used to be life-threatening diseases are now mild annoyances that we only wait out because of modern medicine. Undiagnosable diseases back then are now identifiable thanks to modern techniques and testing. This article will take a look at…
ScottDClary.com
September 23, 2021
Marketing

Key Trends for Lead Generation and Sales for 2022

Guest Post By Alex Lysak Lead generation is an aspect of marketing that involves generating consumer interest in a company’s products or services. Leads are usually one of the first stages of a successful sales funnel, turning awareness into interest and converting interest into direct sales. No matter what kind of product or service your company is offering, knowing how…
ScottDClary.com
September 28, 2021
Marketing

8 Essential Things You Should Know Before Starting a Blog

Guest Post By Andi Croft The beauty of blogging is that it lets you share your passion and knowledge about a particular topic. Being an expert about it is not necessary, but it must be something you want to explore. However, starting a blog is more than just buying a domain name and registering for a web host. There are…
ScottDClary.com
September 28, 2021
Marketing

Why You Should Include Newsletter Sponsorships Into Your Marketing Efforts

There are two main reasons why newsletter sponsorships perform better than any other marketing channel. They're delivered in a medium that cuts through the noise. They're delivered to a trusted community. It doesn't matter whether or not you're running paid ads across social, ppc, banner ads, traditional sponsorships, trade shows etc. You will be able to target to some extent…
ScottDClary.com
September 14, 2021
Marketing

How Grammarly Climbed Its Way to 30 Million Daily Users Worldwide

You don't have to be big to make an impact. This is what the story of Grammarly, an AI-powered writing assistant, proved. It is one of the most popular and successful startups in Silicon Valley, with over 30 million daily users worldwide. It's safe to say that this company has been wildly successful! Although other well-known applications have an integrated…
ScottDClary.com
September 1, 2021
Marketing

How Uber Became The World’s Most Valuable Startup

Within a decade, Uber became the world's most valuable startup with a $78 billion valuation in 2020. But what made Uber so successful? Is it just because they offer an app that connects riders and drivers? Or is there more to it than meets the eye? This article will explore what makes Uber a successful company by looking at three key factors:…
ScottDClary.com
August 30, 2021
Marketing

How DoorDash Stayed One Step Ahead

Uber Eats, Grubhub, Postmates, and DoorDash have been locked in heated competition for years now, vying for dominance in the “Food Delivery War.” However, DoorDash overtook its competitors with a 55% market share in March 2021 and 56% of all food delivery orders in America. DoorDash has evolved from a small, student-founded startup to the most successful online food delivery…
ScottDClary.com
August 30, 2021
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