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8 Manipulative Negotiation Tactics and How To Navigate Them

A negotiation tactic, as compared to a negotiation strategy, is a single maneuver to be employed in the heat of battle; a move, countermove or adjustment employed as you work to gain the best possible outcome at any given moment. Tactics may also be used manipulatively by another party, to move you from a position of safety to a place where…
ScottDClary.com
May 29, 2020
Marketing

The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering…
ScottDClary.com
May 29, 2020
Marketing

Which Types of Live Video Are People Actually Watching? [New Data]

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and…
ScottDClary.com
May 28, 2020
Marketing

The RACE Digital Marketing Planning Framework

We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy. In this post, first published in July 2010 and since updated with a new infographic and summary of the digital marketing KPIs you should track, we show how you…
ScottDClary.com
May 28, 2020
Marketing

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. It's like when a visitor is on your website and there are too many places to look or there's a confusing design. When this happens, visitors won't convert. Download Now: Free 8-Week Conversion Rate Optimization Planner…
ScottDClary.com
May 25, 2020
Marketing

3 Keys to Embracing the Omnichannel Customer Revolution

How companies communicate with customers has always been important, and the introduction of new technologies only makes the process more complex The pace of innovation continues to drive new options for reaching customers, and savvy business leaders know that to thrive in this market, they must be ready to adapt. How companies communicate with customers has always been important, and the introduction of…
ScottDClary.com
May 22, 2020
Marketing

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect…
ScottDClary.com
May 22, 2020
Marketing

I Failed at Podcasting, and So Can You

In 2016, I thought I had the perfect plan. My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. was booming with startups. So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?" In hindsight, "Students vs. Startups" encountered a perfect storm,…
ScottDClary.com
May 21, 2020
Marketing

How to Restart Your 2020 Marketing Strategy on the Right Foot

We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely. Unfortunately, the majority of marketing teams are…
ScottDClary.com
May 21, 2020
Marketing

How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model

SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post, I give an example of how I have applied PR Smith’s SOSTAC® Planning Model - which is my interpretation of SOSTAC®. Further guidance and examples are available…
ScottDClary.com
May 20, 2020
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