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Marketing

Why (& How) You Should Actually Listen to Your Customers

Guest Post By Sophia Bernazzani Your customers have high expectations of the companies they choose to patronize. And, as it turns out, only one instance of missed expectations can make customers change providers for what they perceive to be a better opportunity. In fact, according to a recent study, 82% of customers said they would switch products or service providers after…
ScottDClary.com
August 25, 2020
Marketing

Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020

Guest Post By Caroline Forsey As marketers, it can be difficult to continue to produce high-quality content when we don't feel creative or inspired. And it can be especially challenging when we're on a tight deadline. Henneke Duistermaat, writer and founder of Enchanting Marketing, knows the feeling well — as she describes it in her latest infographic, we often believe writing simply…
ScottDClary.com
August 25, 2020
Marketing

How To Use The 7Ps Marketing Mix

Guest Post By Annmarie Hanlon What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on Smart Insights.…
ScottDClary.com
August 13, 2020
Marketing

SWOT Analysis Template Examples

Guest Post By Dave Chaffey Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what you’re interested in doing or on your gut-feel, but what you need to do given…
ScottDClary.com
August 13, 2020
Marketing

How Can Marketing Drive Business Growth In 2020?

Guest Post By Gabrielle Wright The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers' business strategy and planning to drive growth this year. Digital Marketing Strategy During COVID-19 84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ according to the CMO Special Covid-19 report in…
ScottDClary.com
August 13, 2020
Marketing

BLOG: 6 Tips for Creating Content That Spreads Naturally

Guest Post by Janet Aronica We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets ?) in response. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't…
ScottDClary.com
July 28, 2020
Marketing

The 8 Most Common Leadership Styles & How to Find Your Own

Guest Post By Braden Becker "A good leader should always … " How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We're always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we'll change the way…
ScottDClary.com
June 20, 2020
Marketing

Facebook Outlines a Range of Social Media Video Tools

Guest Post Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms. What are the new social media video tools announced…
ScottDClary.com
June 13, 2020
Marketing

Are You An Order Taker or An Order Getter? Here’s the Difference

Guest Post by Lestraundra Alfred Question for you — what makes someone a good seller? Is it their ability to prospect, how they can deliver a sales pitch, or being a master at the upsell? All of these traits and more can make you a better salesperson. When it comes to professional development for salespeople it can also be helpful to discuss…
ScottDClary.com
June 11, 2020
Marketing

77 Essential Social Media Marketing Statistics for 2020

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended…
ScottDClary.com
June 2, 2020
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