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Discord Was Built For Gamers And Took the World by Storm

Discord started out as a sort of love letter created by gamers for gamers. Its creator, Jason Citron — being a gamer himself — found it quite difficult to talk about strategies and communicate with his teammates using the software that was available at the time. Naturally, he wanted to create a better way for gamers to easily communicate with each other. So in…
November 29, 2021

How Does Market Segmentation Play a Vital Role in Digital Marketing?

Guest Post By Shivani Goyal In the digital market of today’s world, every business needs to grow fast. Companies need to satisfy their customers according to their needs. To boost business, companies have to give personal attention to their customers. To provide a personalized experience to each customer, companies have to plan a strategy. Market segmentation is the perfect method…
November 1, 2021

Freshworks’ Journey to India’s First SaaS IPO

Freshworks (@FreshworksInc) (formerly Freshdesk) has long been the leading light in India's SaaS industry. It was India's first SaaS unicorn, not only achieving massive success, but also ushering in a second wave of new SaaS firms, while on their path to becoming India’s SaaS superpower. Since last year, the Indian software-as-a-service (SaaS) sector has been developing at a breakneck pace,…
October 22, 2021

7 Simple Steps For Building The Perfect Brand Identity Online

Guest Post By JC Glancy How your brand looks online is how people perceive will you from the off. Therefore, to ensure positive first impressions, it’s an element of your business that you need to get right. A business’s name, logo, colors, fonts, and tone of voice, are the key elements to its brand identity, and reputation. For a business…
October 14, 2021

How Netflix Multiplied Its Value By 500x

This story dates back to 1997, beginning with the failure of the highly popular Blockbuster. For those too young to remember, Blockbuster was a movie rental service with physical stores of DVDs all across the United States. The general American tradition back then was you rent a movie on a Friday and then give it back on a Monday. Back…
October 10, 2021

How OnePlus Came To Enter The Top 5 Premium Smartphone Brands

You don't have to be big to make a splash. This is the story of OnePlus, an electronics company that started in 2013 with just $300 and a dream. OnePlus saw an opportunity in the high-priced premium smartphone market. So they created a high-end smartphone with no compromises and started by offering their device at half the price of other…
September 13, 2021
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