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Attracting Empire Builders

By November 2, 2023No Comments

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Once you start charging for a product or service in the B2B arena, you’re rolling out a red carpet. Not for customers, but for empire builders.

You’re selling to people who are building businesses, companies, empires.

Think about it.

In a garage, two friends are developing an innovative SaaS tool. It’s free. Users like it. But nobody’s building empires on it.

Flip the switch.

Start charging for that tool. Suddenly, the tone changes.

Enterprise clients aren’t just clients. They’re empire builders.

These are companies, big and small, looking to bolster their fortresses with your product as a cornerstone.

In the world of B2B, especially in tech, data analytics, cybersecurity, or advanced software solutions, this is more than a transaction. It’s a strategic move.

A chess game, where your product is the queen.

Now, here’s the catch: Don’t be afraid. Be prepared.

Understand their motives.

Empire builders don’t just want a tool. They want a weapon.

A weapon to outperform competitors, to innovate, or to streamline operations.

So, how do you deal with them?

First, know your product inside and out. Be clear on how it can be used, misused, and everything in between.

Then, understand their empire. What are they building? What do they need?

This isn’t just selling; it’s matchmaking at a grand scale.

Next, set boundaries. Your product, your rules. Ensure your product enhances their empire without compromising yours.

Finally, evolve with them. Their empires will grow, and so should your product.

Here’s a thought:

“Charge for value, not time or cost.” Your product isn’t a commodity. It’s a key piece in their empire-building game. Price it accordingly.

And remember, every big player started as a small one.

Treat every client as a potential empire builder. Because one day, they just might be.

Your product isn’t just a product.

In the right hands, it’s a cornerstone of an empire.

So, when empire builders come knocking, welcome them. Just be sure to keep your wits about you.

Because in the world of B2B, it’s not just business.

It’s empires rising and falling. And your product is the stone they’re looking to build with.


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